Back to Case Studies
Project Duration: 9 months•Retail
Email Marketing Campaign Generates 220% ROI
How we revolutionized RetailPlus's email marketing strategy to achieve outstanding ROI and customer retention improvements.
220%
ROI on Email Campaigns
40%
Increase in Customer Retention
75%
Improvement in Open Rates
Client Overview
About RetailPlus
RetailPlus is a mid-sized retail company specializing in home goods and lifestyle products. With both online and brick-and-mortar presence, they were struggling with customer retention and maximizing the value of their existing customer database through email marketing.
Company Details:
- • Industry: Retail / Home Goods & Lifestyle
- • Annual Revenue: $12M
- • Customer Database: 85,000 subscribers
- • Store Locations: 15 physical stores
- • Online Presence: E-commerce platform
The Challenge
Email Marketing Pain Points
- • Low email open rates (12%) well below industry average (21%)
- • Poor click-through rates (0.8%) indicating low engagement
- • High customer churn rate (35% annually)
- • Generic, non-personalized email campaigns
- • Lack of automated email workflows and sequences
- • Inconsistent email frequency and timing
- • Low email-to-purchase conversion rates (1.2%)
Our Email Marketing Transformation
Phase 1: Strategy & Segmentation (Month 1-2)
- • Comprehensive email audit and analysis
- • Customer segmentation based on behavior and preferences
- • Email marketing platform optimization
- • Deliverability improvement strategies
- • A/B testing framework establishment
Phase 2: Content & Design Overhaul (Month 2-4)
- • Mobile-responsive email template design
- • Personalized content creation strategy
- • Subject line optimization and testing
- • Visual content and product showcase improvement
- • Call-to-action optimization
Phase 3: Automation & Workflows (Month 3-6)
- • Welcome series for new subscribers
- • Abandoned cart recovery sequences
- • Post-purchase follow-up campaigns
- • Win-back campaigns for inactive customers
- • Birthday and anniversary email automation
Phase 4: Optimization & Scale (Month 5-9)
- • Advanced personalization implementation
- • Predictive analytics for send time optimization
- • Cross-selling and upselling email campaigns
- • Loyalty program integration
- • Performance tracking and continuous optimization
Exceptional Email Marketing Results
| Month | Open Rate | Click-through Rate | Conversion Rate | Unsubscribe Rate | List Growth Rate |
|---|---|---|---|---|---|
| Month 1 | 12% | 0.8% | 1.2% | 2.8% | -5% |
| Month 3 | 15% | 1.5% | 2.5% | 2.5% | 0% |
| Month 6 | 18% | 2.5% | 3.5% | 1.5% | 8% |
| Month 9 | 21% | 3.2% | 4.8% | 0.9% | 15% |
Client Testimonial
"The email marketing transformation has been nothing short of remarkable. We've gone from barely breaking even on our email campaigns to generating our highest ROI marketing channel. The personalization and automation strategies have not only increased our revenue but also significantly improved customer satisfaction and loyalty. Our customers now look forward to our emails instead of ignoring them."
— Amanda Thompson, Marketing Director, RetailPlus